All started with a private label idea…

Godirek was launched in 2014, by Casino Global Sourcing, the sourcing division of Groupe Casino (or Casino Guichard Perrachon SA).

It has been made up of two core parts: product catalog of Casino Global Sourcing and private labeling knowledge base.

The launch of Godirek was prompted by the desire to provide product ideas to any sellers who wish to make their own private labels. The items showcased are generic. The specification, performance and packaging can be customized as per buyers’ requirements. Prior to our collaboration with clients, a mutual NDA (non disclosed agreement) will be signed.

To complement its role as being product catalog, Godirek offers private labeling tips, product and manufacturer sourcing strategies as well as global e-commerce trends.

Offer 10,000 private label ideas

About 10,000 products from six core categories are showcased on Godirek: Furniture, Cookware, Tableware, Home Appliances, Toys, Outdoor Goods. 90% of Godirek products are ready to be manufactured under private labels or no brands for Francophone, Americas and Asian markets while the rest are branded / licensed products.

Rigid adherence to Groupe Casino’s commitment of ethical sourcing, being its sourcing division, our company Casino Global Sourcing joined in July 2013 in the « Agreement on Fire and Building Safety », initiated by the two global union federations (UNI Global Union and IndustriALL) to participate in improving safety conditions in factories.

Success case: Finlandek is one of the popular private labels for home products in France and South America. Check out the synergy between finlandek design teams and our audited manufacturers.

Over 30 worldwide retailers source with us.

Here’s why

Lower unit price

By leveraging the sourcing volume (US$350 million a year) of our company Casino Global Sourcing, we could negotiate for a lower product unit price.

Audited suppliers

We collaborate with audited suppliers only.
All godirek products are “made in Asia” by over 500 vetted and audited suppliers.

Right time, on time

95% on-time service level.
Having time-to-market and ready-to-ship items in stock is crucial for any marketplaces.

Absolute transparency

No hidden information about the supply origin. Absolutely transparent on the full order cycle. Factory visits and product certificates could be arranged and provided.

Take a peek at our best clients

Casino – Top five retailer in France

  • 572 stores in France
  • Main products:
    • Household appliances
    • Indoor & Outdoor Furniture
    • Kitchenware
    • Tableware
    • Ready-to-wear apparel
    • Food products
    • General merchandises
  • Number of items that Casino Global Sourcing shipped to Casino in 2015: 30 million
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Pão de Açúcar – Top one retailer in Brazil

  • 2,181 stores in Brazil
  • Main products:
    • Electronic products
    • Home appliances
    • Indoor & Outdoor Furniture
    • Kitchenware
    • Tableware
    • Food products
    • General merchandises
  • Number of items that Casino Global Sourcing shipped to Pão de Açúcar in 2015: 29 million

Pão de Açúcar – Top one retailer in Brazil

  • 2,181 stores in Brazil
  • Main products:
    • Electronic products
    • Home appliances
    • Indoor & Outdoor Furniture
    • Kitchenware
    • Tableware
    • Food products
    • General merchandises
  • Number of items that Casino Global Sourcing shipped to Pão de Açúcar in 2015: 29 million
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Cdiscount – Top one e-commerce in France

  • 16 million of customer members
  • Main products:
    • High-tech products
    • Home appliances
    • Kitchen appliances
    • Indoor & Outdoor Furniture
    • Toys
    • Ready-to-wear apparel
    • Wine & Food products
  • Number of items that Casino Global Sourcing shipped to Cdiscount in 2015: 0.7 million
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Who else love to work with us

Still looking for solutions to private label?

Join 30 leading retailers who’ve chosen us for private labeling